What is a lead?
A Lead is the identification of a person or entity with the interest and authority to purchase a product or service. Every Lead and business opportunity has its own characteristics such as: monetary value, sales process, quality and motivating factors. Studies show that companies, which implement solid Lead Management Systems and processes, are more efficient […]
Read More
Building customer relationships with CRM solutions
Companies today should be customer focused; management of customer relationships is key and critical for the competitiveness and success of your company. Managing relations with customers involves communicating and interacting with them and that’s where new technology like CRM, can provide the competitive advantage and achieve desired distinction from the competition. Companies that implement a […]
Read More
Why CRM projects fail?
Although many companies are clearly committed to implementing CRM solutions within their IT infrastructure, too many projects fail or do not meet the initial expectations. Leveraging CRM software as a tool to create a competitive advantage is imperative for success. But why do CRM projects fail? These problems are mainly based on a lack of […]
Read More
Common CRM Myths
Implementing a CRM in your company can provide significant advantages. However, there are myths that often generate fear when making the decision to install this system. In order to fully appreciate all the benefits that CRM brings we must discard the following: CRM is just a software tool. False! CRM is not achieved by just […]
Read More
Why your small business needs a CRM
Current methods to manage and control the sales force and prospects of a company are based on paper, email and spreadsheets, making it difficult to make timely decisions and improve business strategies. CRM is a powerful software tool, simple and easy to use, that allows companies to maximize their revenue potential, strategies and corporate policies. […]
Read More
What is CRM?
CRM stands for “Customer Relationship Management”. CRM is a business strategy to identify, attract and retain customers, with effective processes to help meet current and potential needs. It was initially developed to automate salesforces, but with the potential of using it in conjunction with the Internet, it became a means of direct contact and communication […]
Read More