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Common CRM Myths

Implementing a CRM in your company can provide significant advantages. However, there are myths that often generate fear when making the decision to install this system. In order to fully appreciate all the benefits that CRM brings we must discard the following: CRM is just a software tool. False! CRM is not achieved by just […]

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Why your small business needs a CRM

Current methods to manage and control the sales force and prospects of a company are based on paper, email and spreadsheets, making it difficult to make timely decisions and improve business strategies. CRM is a powerful software tool, simple and easy to use, that allows companies to maximize their revenue potential, strategies and corporate policies. […]

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What is CRM?

CRM stands for “Customer Relationship Management”. CRM is a business strategy to identify, attract and retain customers, with effective processes to help meet current and potential needs. It was initially developed to automate salesforces, but with the potential of using it in conjunction with the Internet, it became a means of direct contact and communication […]

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