Why Analytics is critical for your business
Businesses are realizing the importance of managing customer relationships and recognizing the implementation of Analytics is essential for them. The question is where to start? We present you here with some examples on how Analytics can be applied to help you meet your business objectives.
1. Customer service improvement: Organizations can manage data with features such as automated routing and transfer of service requests. Employees can share order and sales information to identify top customers and prioritize their needs.
2. Optimization of business operations: Organizations can access sales and support activity, along with customer history information to analyze opportunities. Issues that were previously difficult or impossible to diagnose and resolve, are now identifiable. Thanks to the analytics, business processes are tracking sales and service success much faster. Analytics give the ability to provide the best business decisions in a fraction of the time.
3. Comprehensive report of sales forecasts: Enhanced business value from improved data quality, analysis and faster information processing. Reports help identify common support issues and evaluate customer needs, track processes and service performance. Data mining and analytical reports highlight opportunities that may bring undeniable success to the business.
4. Customized and targeted marketing strategies: CRM Data takes a leading role in analyzing and then targeting product information to buyers through different channels. The adoption of mobile and smartphone systems has allowed the marketing industry to gain the ability to better understand the environment surrounding the new consumer. And it is through data received that new experiences, service offerings and product bids are being targeted and personalized.
5. Offering of new services: Personalized, time and location dependent products, services and opportunities are explored through the application of CRM and analytics. Organizations are applying more sophisticated analysis to get answers that before took hours or days. Mobile technologies reveal where clients are now, what they are browsing, comparing and buying; giving the necessary information to businesses to plan and deliver new offerings via operational analytics.
Contact Excalibur Information Solutions – let us discuss how we can assist with your business enablement, value creation and results improvement.
Jules S. Batson Msc, MCPM, PMP
Project Management Director & Solutions Consultant
Excalibur Information Solutions Inc.
Tel: (778) 433 4644
Email: jbatson@SolutionsConsultant.com
URL: www.SolutionsConsultant.com